What are music videos for?
What are music videos for Advertise singles Encourage chart sales Establish the star persona and their performance skills (Richard Dyer, 1975) Therefore promote - artist/brand identity, singles/albums, sales, tours, merchandise, films Performance video - singing and dancing, playing an instrument Conceptual video - it has a narrative or story Hybrid music video - has a story but also has singing and performance Performance video -song performance - dance performance - instrumental Performance Conceptual clips Narrative based Abstract/artistic https://www.youtube.com/watch?v Hybrid Andrew Goodwin codes and conventions (1992) A relationship between the lyrics and the visuals which illustrate amplify or contradicts the lyrics Relationship between the music and the visuals Genre related style The creation of a star image to promote a recognisable brand image Voyeurism often plays a major part especially in relation to females Intertextual references to ot...